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Must Have Stellar Stories!

People don’t remember facts and figures, they remember stories. They connect with stories. And, they want more good ones. Effectively marketing the good that companies are doing depends on stellar stories.

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The Crop Box: A Millennial Twist to the Future of Farming

With every new generation comes complaints from the previous generation and the one before that  things just aren’t the same as they used to be. And, this couldn’t be more the case where farmers are concerned. Waste not, want not, is the premise behind the Crop Box, owned by Williamson Greenhouses, and designed by Ben […]

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THE BACKLASH OF BACKLASH

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.

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