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CSR: A Path For Companies To Emotionally Connect With Stakeholders

At a time when consumers are drowning in endless marketing messages, CSR offers companies an opportunity not only to differentiate themselves in the marketplace, but to strengthen emotional bonds with their customers…

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THE BACKLASH OF BACKLASH

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.

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Ben Greene – The Farmery

The Farmery is the story of an unconventional designer and an unconventional grower. Ben Greene, an artist and industrial designer, applies his skills in creating experiences and products that strike at the heart of consumer’s emotions.  Ben developed the initial design of the Farmery as part of his Master’s thesis project in Industrial Design at […]

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