People don’t remember facts and figures, they remember stories. They connect with stories. And, they want more good ones. Effectively marketing the good that companies are doing depends on stellar stories.
The widely-acclaimed activist organization, the CIW (Coalition of Immokalee Workers) gets its due in the U.S. Food Chains, a documentary highlighting the organization’s fight for humane labor practices, opens in select cities and theaters this week. The hype around food – how it’s grown, where it comes from, and how it’s transported – has been both a societal and […]
At a time when our natural resources are on a steady and fairly rapid decline, doing well by doing good is becoming a necessity for corporations where sustainability is concerned. While do-gooding under the corporate umbrella is usually proclaimed through CSR and cause-marketing campaigns, sustainable practices are becoming built-in beacons that loom in the background […]