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THE BACKLASH OF BACKLASH

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.

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TIDE CHANGE

At a time when our natural resources are on a steady and fairly rapid decline, doing well by doing good is becoming a necessity for corporations where sustainability is concerned. While do-gooding under the corporate umbrella is usually proclaimed through CSR and cause-marketing campaigns, sustainable practices are becoming built-in beacons that loom in the background […]

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Energizer Delivers Small Lights To Small Children

As part of it’s “Now That’s Positivenergy” campaign, Energizer has undertaken an initiative to distribute solar lights to families throughout the world who lack access to electricity.  Currently there are over 1.6 billion people in the world living without electric power. Energizer and its non-profit partner, One Million Lights, have pledged to distribute 11 million […]

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