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TIDE CHANGE

At a time when our natural resources are on a steady and fairly rapid decline, doing well by doing good is becoming a necessity for corporations where sustainability is concerned. While do-gooding under the corporate umbrella is usually proclaimed through CSR and cause-marketing campaigns, sustainable practices are becoming built-in beacons that loom in the background […]

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THE BACKLASH OF BACKLASH

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.

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CSR: A Path For Companies To Emotionally Connect With Stakeholders

At a time when consumers are drowning in endless marketing messages, CSR offers companies an opportunity not only to differentiate themselves in the marketplace, but to strengthen emotional bonds with their customers…

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