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CSR: A Path For Companies To Emotionally Connect With Stakeholders

At a time when consumers are drowning in endless marketing messages, CSR offers companies an opportunity not only to differentiate themselves in the marketplace, but to strengthen emotional bonds with their customers…

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Shed A Little Light

Shed a Little Light By: Jamie Penn One Million Lights and Energizer SA partnered to ensure that 7,000 South African school children made their way out of the dark. Lights were delivered in July by a group of dedicated young volunteers to give children and teens like Nomvelo Npungose a better chance.  Nomvelo Npungose is a smart, […]

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THE BACKLASH OF BACKLASH

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.

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