What is a brand anthem video? You know it when you see it. It’s the Nike commercial that makes you feel like you could do anything, that there are no limits. It’s the liquor commercial that reminds you that we’re all in this together, that America is awesome. It’s the big box grocery store […]
Native Outstream Video Ads: What They Are and Why They Exist You’ve seen them everywhere – in between paragraphs of your favorite blog, or news story – and you may have wondered…wait, do they belong here? The answer is both, yes, they do and, no, they don’t. Let’s start with this: What is native […]
Conscious consumers expect corporations to be change-leaders, and the rise in social good and cause-marketing efforts is the corporate response. As sustainability and global citizenship become paramount, consumers are more aware that they hold the cards, and they expect those in the deck they’re buying from to lead the way to the better future. While […]
People don’t remember facts and figures, they remember stories. They connect with stories. And, they want more good ones. Effectively marketing the good that companies are doing depends on stellar stories.
At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.