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Make A Statement: The Value of a Brand Anthem Video

  What is a brand anthem video?  You know it when you see it. It’s the Nike commercial that makes you feel like you could do anything, that there are no limits. It’s the liquor commercial that reminds you that we’re all in this together, that America is awesome. It’s the big box grocery store […]

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Native Outstream Video

  Native Outstream Video Ads: What They Are and Why They Exist You’ve seen them everywhere – in between paragraphs of your favorite blog, or news story – and you may have wondered…wait, do they belong here? The answer is both, yes, they do and, no, they don’t. Let’s start with this: What is native […]

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Red Epic-W in all its 8k Glory

As most camera junkies already know, revolutionary camera manufacturer, Red, released the even more epic, Epic-W and the Weapon last week. The price points vary quite a bit despite the fact that each of the camera brains are similar in design and boast a Helium sensor with 8K capture. The primary differentiating factor (a big […]

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Gear Head Series: Introducing the Arri Alexa SXT

And, yes. It’s really all that. The most coveted camera on the market, just got more coveted. The famed Alexa XT (think: Revanant, Brooklyn, The Martian) has evolved. Arri shipped the first Alexa SXT this week. And, we’re stoked. It’s predecessor, the Alexa XT, had one glaring downfall – it’s inability to shoot in ProRes 4k HD. Problem […]

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Be the Story at Washington West Film Festival

By: Jamie Penn Washington West Film Festival (WWFF) is…surprising. When you first commit to attending, you’re keenly aware that it’s not technically in D.C., it’s in Reston, VA, a suburb of D.C. When you look closer, you realize that, not only is it in a suburb of D.C., but that it’s, essentially, in a shopping center […]

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CSR Consultant Designs Innovative Measurement Tool

*Guest Post By: Nancy Cleveland Technology continues to move forward many industry sectors, many by leaps and bounds. Meanwhile, sustainable business practices and improving corporate social responsibility are trending, with the expectation to continue for years to come. Yet, the sustainability industry, itself, has not shown a great leap in technology. That’s where Jennifer Anderson and I […]

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Pro-What?

All of us in the social good/sustainability communications realm got here out of a desire to deliver messages that could make a difference. Here at Public Address, we all dove in head first either full-time or on a freelance basis from various perches – cinematographers and directors entrenched in images that sell, news media producers, […]

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Location, Location, Location!

Public Address System is settling into the southeast. While maintaining our home office in NYC, we’ve officially carved out space in Wilmington, NC to better serve our southeastern clients. Wilmington resident, and southeastern native, Jamie Penn, has been brought on board as the marketing/content director, and regional manager of our southeastern office. Wilmington, known as […]

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In a World That Watches

At a time when everybody wants to be a storyteller, good stories matter more.  By: Jamie Penn Stories can shake things up. They can create a shift, change a moment, a day, an attitude, a philosophy, a purchase decision, a life. Consumers want stories. They want good stories. They want a reason to care, to […]

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The Crop Box: A Millennial Twist to the Future of Farming

With every new generation comes complaints from the previous generation and the one before that  things just aren’t the same as they used to be. And, this couldn’t be more the case where farmers are concerned. Waste not, want not, is the premise behind the Crop Box, owned by Williamson Greenhouses, and designed by Ben […]

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Selling a Better World – Companies Rise to the Challenge

Conscious consumers expect corporations to be change-leaders, and the rise in social good and cause-marketing efforts is the corporate response. As sustainability and global citizenship become paramount, consumers are more aware that they hold the cards, and they expect those in the deck they’re buying from to lead the way to the better future. While […]

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“Food Chains” Raises Food Sourcing Bar

The widely-acclaimed activist organization, the CIW (Coalition of Immokalee Workers) gets its due in the U.S. Food Chains, a documentary highlighting the organization’s fight for humane labor practices, opens in select cities and theaters this week. The hype around food – how it’s grown, where it comes from, and how it’s transported – has been both a societal and […]

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Sustainable Food Show and Tell

What happens when consumers hold the course, using their purchasing powers for good…food? Big food conglomerates listen. And, the sustainable food movement braces itself. Googling sustainable food, sustainable agriculture, and related movements can make the average consumer want to bury their head in the dirt next to the free range, grass fed, certified humane, certified […]

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Shed A Little Light

One Million Lights and Energizer SA partnered to ensure that 7,000 South African school children made their way out of the dark. Lights were delivered in July by a group of dedicated young volunteers to give children and teens like Nomvelo Npungose a better chance.  Nomvelo Npungose is a smart, outwardly joyful 18 year-old girl living in […]

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Energizer CSR Initiative Sheds Light On Children In Need

As part of it’s “Now That’s Positivenergy” CSR campaign, Energizer has undertaken an initiative to distribute solar lights to families throughout the world who lack access to electricity.  Currently there are over 1.6 billion people in the world living without electric power. Energizer and its non-profit partner, One Million Lights, have pledged to distribute 11 […]

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TIDE CHANGE

At a time when our natural resources are on a steady and fairly rapid decline, doing well by doing good is becoming a necessity for corporations where sustainability is concerned. While do-gooding under the corporate umbrella is usually proclaimed through CSR and cause-marketing campaigns, sustainable practices are becoming built-in beacons that loom in the background […]

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CSR: A Path For Companies To Emotionally Connect With Stakeholders

At a time when consumers are drowning in endless marketing messages, CSR offers companies an opportunity not only to differentiate themselves in the marketplace, but to strengthen emotional bonds with their customers…

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Must Have Stellar Stories!

People don’t remember facts and figures, they remember stories. They connect with stories. And, they want more good ones. Effectively marketing the good that companies are doing depends on stellar stories.

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THE BACKLASH OF BACKLASH – CSR and Cynicism

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.

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Ben Greene – The Farmery

The Farmery is the story of an unconventional designer and an unconventional grower. Ben Greene, an artist and industrial designer, applies his skills in creating experiences and products that strike at the heart of consumer’s emotions.  Ben developed the initial design of the Farmery as part of his Master’s thesis project in Industrial Design at […]

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