“What if you could grow and sell food   in the same space.   What would that look like?”       The Farmery is the story of an unconventional designer and an unconventional grower. Ben Greene, an artist … Continue reading →

Energizer and its non-profit partner, One Million Lights, have pledged to distribute 11 million solar light hours, enabling children to study at night and adults to extend their workday, all while eliminating carbon emissions and improving household health. Public Address System was chosen to tell this story, documenting the initiatives’ first delivery in rural Argentina. Continue reading →

With video as the communications tool, social media as the communications platform, and CSR as the content, corporations finally have at their disposal an unprecedented, unbeatable triple combination with which to convey their cause marketing efforts. At long last companies can reach out directly to stakeholders with impactful, easily shareable stories of the good they are doing. Continue reading →

Plenty of evidence exists that prove that people often forget facts and figures, but they remember stories. A good story often offers a strong emotional connection because the storyteller has convinced the viewer that their culture, values, and objectives are intertwined… Continue reading →

At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having an very detrimental impact to the advancement of corporate social responsibility as a whole. Continue reading →