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	<title>Public Address System</title>
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		<title>Energizer Delivers Small Lights To Small Children</title>
		<link>http://www.publicaddress.tv/2011/10/energizer-and-one-million-lights/</link>
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		<pubDate>Mon, 24 Oct 2011 16:36:22 +0000</pubDate>
		<dc:creator>Gary Breece</dc:creator>
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		<description><![CDATA[Energizer and its non-profit partner, One Million Lights, have pledged to distribute 11 million solar light hours, enabling children to study at night and adults to extend their workday, all while eliminating carbon emissions and improving household health. Public Address System was chosen to tell this story, documenting the initiatives’ first delivery in rural Argentina. <a href="http://www.publicaddress.tv/2011/10/energizer-and-one-million-lights/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Holy Trinity of Corporate Communications</title>
		<link>http://www.publicaddress.tv/2011/07/the-holy-trinity-of-corporate-communications/</link>
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		<pubDate>Tue, 26 Jul 2011 15:39:39 +0000</pubDate>
		<dc:creator>Gary Breece</dc:creator>
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		<guid isPermaLink="false">http://www.publicaddress.tv/?p=519</guid>
		<description><![CDATA[With video as the communications tool, social media as the communications platform, and CSR as the content, corporations finally have at their disposal an unprecedented, unbeatable triple combination with which to convey their cause marketing efforts. At long last companies can reach out directly to stakeholders with impactful, easily shareable stories of the good they are doing. <a href="http://www.publicaddress.tv/2011/07/the-holy-trinity-of-corporate-communications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Most Important Fact About Your CSR</title>
		<link>http://www.publicaddress.tv/2010/08/storytelling-in-csr-communications/</link>
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		<pubDate>Wed, 04 Aug 2010 16:05:12 +0000</pubDate>
		<dc:creator>Gary Breece</dc:creator>
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		<guid isPermaLink="false">http://www.publicaddress.tv/?p=457</guid>
		<description><![CDATA[Plenty of evidence exists that prove that people often forget facts and figures, but they remember stories.  A good story often offers a strong emotional connection because the storyteller has convinced the viewer that their culture, values, and objectives are intertwined... <a href="http://www.publicaddress.tv/2010/08/storytelling-in-csr-communications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>THE BACKLASH OF BACKLASH</title>
		<link>http://www.publicaddress.tv/2010/06/the-backlash-of-backlash/</link>
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		<pubDate>Mon, 14 Jun 2010 15:03:52 +0000</pubDate>
		<dc:creator>Gary Breece</dc:creator>
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		<guid isPermaLink="false">http://www.publicaddress.tv/?p=501</guid>
		<description><![CDATA[At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke.  It’s my fear that this sort of negative backlash to CSR efforts is having an very detrimental impact to the advancement of corporate social responsibility as a whole. <a href="http://www.publicaddress.tv/2010/06/the-backlash-of-backlash/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Cause Marketing: So Where Does that 5% Go?</title>
		<link>http://www.publicaddress.tv/2010/03/cause-marketing-so-where-does-that-5-go/</link>
		<comments>http://www.publicaddress.tv/2010/03/cause-marketing-so-where-does-that-5-go/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:43:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.publicaddress.tv/?p=163</guid>
		<description><![CDATA[An effective messaging medium can help keep a CSR initiative front and center.  If handled correctly, that message and its success can build stakeholder confidence, and that coveted emotional bond between a company and its brand ... <a href="http://www.publicaddress.tv/2010/03/cause-marketing-so-where-does-that-5-go/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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