Dow: World Water Crisis

Dow/Live Earth Partnership = Bringing the World Water Crisis to Light

The Dow/Live Earth Run For Water was an initiative designed by Dow Chemical Co. in conjunction with nonprofit, Live Earth, to call the global community to action around the world water crisis. Hundreds of thousands of people around the world ran 6km, the average distance many women and children walk every day to get water, at different times within a 24 hour period. Concerts and water education activities surrounded the event. Pete Wentz, Alexandra Cousteau, The Roots, John Legend, Estelle, Collective Soul, Sam Moore, Angelique Kidjo and others jumped in to support the cause.

We were honored to be brought in to help amplify awareness and participation. It was, indeed, a labor of love. And, much to our delight, the return far exceeded expectations.

Project categories: Commercials & PSAs, Featured Videos, Sustainability, Water

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