All of us in the social good/sustainability communications realm got here out of a desire to deliver messages that could make a difference. Here at Public Address, we all dove in head first either full-time or on a freelance basis from various perches – cinematographers and directors entrenched in images that sell, news media producers, […]
Public Address System is settling into the southeast. While maintaining our home office in NYC, we’ve officially carved out space in Wilmington, NC to better serve our southeastern clients. Wilmington resident, and southeastern native, Jamie Penn, has been brought on board as the marketing/content director, and regional manager of our southeastern office. Wilmington, known as […]
At a time when everybody wants to be a storyteller, good stories matter more. By: Jamie Penn Stories can shake things up. They can create a shift, change a moment, a day, an attitude, a philosophy, a purchase decision, a life. Consumers want stories. They want good stories. They want a reason to care, to […]
With every new generation comes complaints from the previous generation and the one before that things just aren’t the same as they used to be. And, this couldn’t be more the case where farmers are concerned. Waste not, want not, is the premise behind the Crop Box, owned by Williamson Greenhouses, and designed by Ben […]
Conscious consumers expect corporations to be change-leaders, and the rise in social good and cause-marketing efforts is the corporate response. As sustainability and global citizenship become paramount, consumers are more aware that they hold the cards, and they expect those in the deck they’re buying from to lead the way to the better future. While […]