The Public Address ‘System’ is a group of full-time and freelance filmmakers that have come together with a mission in mind: to use their knowledge and services to create and disseminate impactful messages for companies and organizations doing what they can to make the world a better place. The system brings both the expertise, skill, and diversity of experience needed to create the most engaging and fruitful messages and to deliver them when and where they gain the most return.


Gary Breece is an award-winning producer/director/dp with more than 15 years of experience in commercial, documentary & news production. Gary began his career as a field producer at a Washington news bureau conducting interviews and producing segments for sixty-five local news stations nationwide. With an established background in news production, Gary moved to Los Angeles and launched Focus Productions, a company which produced and distributed video news releases and client-sponsored documentaries for Fortune 500 companies including NikeMcDonald’sCampbell’s SoupRalston Purina and Midas. In recent years, Gary launched Public Address System, creating, producing, directing and disseminating commercials, public service announcements and long form film-based productions for cause-related and corporate social responsibility awareness campaigns. His credits now include campaigns, spots and short films for McDonald’sEnergizerMastercardWhole FoodsThe College BoardAmerican Cancer SocietyAmerican Heart AssociationLive Earth and Dow among others.


Writer/Content Director

Jamie Penn is a writer, a mother, and a tireless advocate for humanity. Like a good writer, Jamie has has worn many hats, from landscape designer, poet, and environmental advocate to Spanish interpreter, teacher, and traveler. She has freelanced for PR firms, media companies, small businesses, non-profits and start-ups across the southeast as a writer, blogger, content development manager, and social media manager.

Her goal is, and has always been, to create stellar, engaging content that feeds the reader as much as it feeds the source.  Her passion for making the world a better place for her children and every other child on the road to the next generation brought her to the world of social impact, sustainability and mission-driven marketing. And, this is where she belongs.

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Joe Arcidiacono grew up in Houston but came to New York city to attend Columbia College and never left. He has been working as a cinematographer for over 15 years after coming up wearing many other hats in the film and television industry. He has shot two feature films in the past few years, most recently, The Congressman, starring Treat Williams and Elizabeth Marvel, and written and co-directed by an former congressman, Bob Mrazek. He was a cinematographer on the documentary, God Grew Tired of Us, directed by Tommy Walker and Chris Quinn, that won the Audience Award and Grand Jury Prize at Sundance. He has shot countless commercials, industrials, documentaries and promos for a wide variety of clients including, Amazon, Chase, Starbucks, Verizon, Prudential, Starwood, Toyota, Chrysler, Target, as well as shooting Emmy award winning PSA’s with HBO and MTV.

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David Sartorius is a writer and producer with a background in business news, network promotions and children’s television.

Working for CNBC, David produced news packages, show opens and on-air promos for the stock trading shows Halftime Report and Fast Money.

Prior to CNBC, David served as a producer for 4K Media writing the hit children’s shows Pokémon and Yu-Gi-Oh!

As a freelance promo producer, David’s clients include Discovery, Nickelodeon, Fox, The CW and Current TV.


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