By: Jamie Penn Washington West Film Festival (WWFF) is…surprising. When you first commit to attending, you’re keenly aware that it’s not technically in D.C., it’s in Reston, VA, a suburb of D.C. When you look closer, you realize that, not only is it in a suburb of D.C., but that it’s, essentially, in a shopping center […]
All of us in the social good/sustainability communications realm got here out of a desire to deliver messages that could make a difference. Here at Public Address, we all dove in head first either full-time or on a freelance basis from various perches – cinematographers and directors entrenched in images that sell, news media producers, […]
With every new generation comes complaints from the previous generation and the one before that things just aren’t the same as they used to be. And, this couldn’t be more the case where farmers are concerned. Waste not, want not, is the premise behind the Crop Box, owned by Williamson Greenhouses, and designed by Ben […]
People don’t remember facts and figures, they remember stories. They connect with stories. And, they want more good ones. Effectively marketing the good that companies are doing depends on stellar stories.
At times it seems as though news of a corporation’s revised CSR policies and achievements can stir up more murmuring and backlash than even their past misdeeds managed to provoke. It’s my fear that this sort of negative backlash to CSR efforts is having a very detrimental impact to the advancement of corporate social responsibility as a whole.