TV PSA for American School Food Service Association raising awareness about the benefits of of eating breakfast to help kids perform better in school.
Numerous studies have demonstrated the link between breakfast and academic achievement – from students’ memory and test scores to school attendance. Yet too many children miss out on the most critical meal of the day. The Food Research Action Center has found that less than half (47.2 percent) of low-income children who received school lunch also participated in the breakfast program.
Fortunately, schools are finding new ways to reach children in need of a healthy breakfast. School Nutrition Association has found that since 2002, participation in the School Breakfast Program has increased by 43 percent as schools have begun overcoming the logistical and timing challenges to breakfast service. In SNA’s new “Growing School Breakfast Participation”report, research reveals that many schools are now offering breakfast in grab ‘n’ go bags or hallway kiosks, or they are serving breakfast in the classroom.
Every school breakfast is required to meet federal nutrition standards limiting fat and portion size and ensuring that each meal offers the necessary energy to start a day of learning. Breakfasts provide 25 percent of the recommended daily allowance of protein, calcium, iron, vitamins A and C and calories.
The National School Breakfast Program was established in 1966. Since 1989, National School Breakfast Week has been raising awareness of the program and the links between eating a good breakfast, academic achievement and healthy lifestyles.